Vision and InSight Win Design Awards

Two American Seating products honored
with industrial design awards

GRAND RAPIDS, MICH.—March 3, 2010—American Seating’s transportation products recently received prestigious design awards. The company’s InSight® product line received the 2010 iF (International Forum) product design award and the 2010 Red Dot design award, and the company’s Vision™ product received the 2009 Good Design award in the Transportation category. Both awards are for advanced design and industrial achievements.

AWARDS: iF and Red Dot– for InSight The iF and Red Dot awards are two of the most prestigious design awards – they stand for outstanding quality in design and is sought by well-known companies such Audi, Apple and Dell.
InSight was one of 778 products to receive the iF award among 2,486 entries from 39 different countries.
The product line was designed, engineered and tested by American Seating in close collaboration with key public transportation stakeholders throughout North America, including transit authorities, OEM builders, advocacy groups, industry associations and riders.
Based on research, InSight was designed to meet the following needs:
• Style. Research showed that style and design are particularly important to the riding public and to enhance the vehicle’s interior. InSight establishes a new standard in style, with a slim-line, one-piece sculpted seat module, and the product line has been extended to include a high back and fabric back model for enhanced aesthetics. The seat creates a business-class look that riders appreciate.
• Comfort. InSight features the largest personal sitting area (it was the first American Seating product to offer a personal sitting area at 18 inches wide), more legroom, a back extension, padded seat and back cushions, increased standing-aisle hip space and a seat module made of energy-absorbing material.
• Vandalism, maintenance, cleaning, installation. InSight offers hard-wearing, advanced-technology composite resin, corrosion-resistant materials and no exposed fasteners. Exclusive vandal- and cut-resistant cushions are also available, along with stainless-steel back panels. The modular design and patent-pending lightweight mounting system supports easy installation and part replacement.

Transit authorities across the U.S. and Canada, such as San Diego, Chicago, Cleveland, Washington, D.C., Grand Rapids, Mich., and Victoria, British Columbia, have installed InSight in city service vehicles. Vancouver is the first to install InSight in its rail system – seats were installed in preparation for the 2010 Winter Olympics.

“The adoption of InSight across North America has been overwhelming. It really speaks to how well this seat has addressed our customers’ needs,” said Gary Thompson, transportation market manager, American Seating.

Other winners of the 2010 iF award include BMW, Sony, Apple and Porsche.

Winners of the Red Dot Design Award include the iPad and Mercedes Benz to name a few.

AWARD: Good Design – for Vision The Good Design award, the oldest and most recognized program for design excellence worldwide, recognizes designs that enhance people’s everyday lives and promote industrial/economic growth. American Seating’s Vision, a stainless steel city-service bus and rail seat, was selected from 3,000 submissions after being reviewed by a panel of 70 design judges, receiving the 2009 Good Design award in the Transportation category.

“We feel people should always be exposed to good design. Providing a clean, comfortable and contemporary environment invites passengers to leave their cars at home and ride the bus or train,” said Michelle Marek, senior transportation product specialist at American Seating.

The company researched what it would take to get customers out of their personal vehicles, and Vision is at the core of their response: “What really sets this seat apart is the ergonomics and modular functionality; it possesses qualities not currently addressed with other stainless seats on the market,” Marek said.

Vision’s contoured seat offers the largest individual sitting area (Vision and InSight are both the largest in the industry), and the slim-line profile provides increased hip-to-knee room, allowing passengers to enter and exit with ease. Aesthetically, it’s a clean design – there are no visible welds or hardware, which adds to the durability of the seat, and it’s easy to clean and maintain – scratches and graffiti can be easily buffed away, and what cannot be polished can easily be replaced onsite without grounding the vehicle for maintenance.

“Vision stands up to extreme environments, it’s ergonomically designed and is for all types of passengers and needs,” Marek said.

2009 was a record year for submissions. Other winners in the transportation category include Bombardier, Siemens and Daimler’s Merecedes Benz products. Winners from other categories range from a Mars Landing Rover designed for a NASA Mars Space Mission to a simple water purification system for rural South African villages.

Vision will be on display in Chicago this summer 2010 with other Good Design winners.

Since 1886, American Seating Company has set the benchmark for product design, durability and comfort. We are committed to being a leader in transportation seating, including city service, rail, motorcoach and demand-response markets. American Seating is a contributing author of White Book standards, the industry guidelines for best practices. American Seating also serves as a leader in architectural and office environments. Headquartered in Grand Rapids, Mich., USA, American Seating employs a US-based workforce.